Full-funnel performance agency
Marketingthat speaks money.
We build marketing from strategy to revenue and report in dollars, not reach. Every activity is tied to money: cost per lead, conversion, CAC and ROMI.
- StrategyUnit economics, segments, media planLTV / CAC
- LeadsOffers, lead magnets, qualificationCPL
- ConversionWebsite, A/B tests, CRM, salesCR
- TrafficPaid channels, SEO, partnersCAC
- RevenueEnd-to-end analytics, retentionROMI
01 — Approach
Five letters. One metric — revenue.
Most vendors sell a single stage: traffic, a website or social. Money leaks at the seams between them. We own the whole chain and measure it with one number.
-
Strategy
We start with economics, not ads: what you can afford to pay for a customer, which segments are profitable and where they are cheapest to reach.
- Unit economics and payback model
- Segments and positioning
- Media plan with a revenue forecast
We ownLTV / CAC -
Leads
We turn attention into enquiries. Offers and lead magnets for every segment, plus qualification, so sales get buyers rather than “contacts”.
- Offers and lead magnets
- Quiz and form funnels
- Lead scoring and qualification
We ownCPL -
Conversion
We find where the funnel loses money and plug the leaks — from the first screen of the site to the sales call. Every change is a hypothesis with an A/B test.
- CRO audit and prototypes
- A/B testing
- CRM, scripts, lead handling
We ownCR by stage -
Traffic
We buy traffic where it pays back. Budget is reallocated by each channel’s actual revenue, not by clicks and impressions.
- Performance media buying
- SEO and content
- Creatives and creative testing
We ownCAC by channel -
Revenue
We bring ads, website, CRM and payments into one report. We see which dollar earned money, scale what pays back and retain customers so the next order costs less than the first.
- End-to-end analytics
- Retention and CRM marketing
- A weekly report in money
We ownROMI · LTV
02 — Calculator
Revenue is a formula.
Traffic × lead conversion × close rate × average order. Plug in your numbers and see what improving every multiplier does — not one, all of them.
Monthly revenue
—
Revenue on the same budget
—
ROMI: —
—
This model is illustrative: it shows how the multipliers compound and is not a promise of results or an offer. We give a real forecast after the audit.
03 — Services
What we actually do.
Take the whole SLCTR chain or individual letters — for example, analytics and conversion while your team runs traffic.
-
01
Strategy and unit economics
Payback model, segments, positioning and a media plan with a revenue forecast by channel.
-
02
Performance advertising
Search, social, messengers, video and programmatic. Optimised for sales and revenue, not clicks.
-
03
Lead generation
Offers, lead magnets, quizzes, call tracking and qualification so sales don’t drown in junk leads.
-
04
Conversion-first websites
Prototypes driven by data, not taste. Fast pages, a clear offer, forms without extra fields.
-
05
CRO and A/B testing
A hypothesis backlog priced in money, statistically sound tests and rollout of the winners.
-
06
SEO and content
Keywords with commercial intent, technical optimisation and content that brings in leads.
-
07
CRM marketing and retention
Email, SMS, push and messengers, reactivation and loyalty programmes. Higher LTV without a bigger budget.
-
08
End-to-end analytics
We connect ads, website, CRM and payments. Attribution, dashboards and a report your CFO will understand.
04 — Reporting
A report your CFO will read.
Once a week: not screenshots of ad accounts, but one table — what we spent, what we earned and what we do next.
| Metric | Formula | What it tells you |
|---|---|---|
| Revenue | sales × average order | How much money marketing brought in |
| CPL | spend ÷ leads | The price of one lead |
| CAC | spend ÷ new customers | The price of one customer |
| ROMI | (gross profit − spend) ÷ spend | Whether marketing pays back |
| LTV | order × purchases × margin | What a customer brings over their lifetime |
| Payback | CAC ÷ monthly margin per customer | Months until a customer repays their cost |
What we don’t call success
- Reach and impressions with no link to sales
- CTR and clicks detached from customer cost
- Likes and followers who never buy
- “Awareness” that can’t be measured
05 — Process
From audit to scale in four steps.
Timings are typical for a mid-sized project; the exact plan is fixed after the brief.
-
01 · 1–2 weeks
Audit
We review your economics, channels, website, CRM and analytics, find where money leaks and put a price on it.
Outcome: a leak map and priorities
-
02 · 1 week
Strategy
A growth model: revenue targets, budget by channel, hypotheses and KPIs in money. Agreed before launch.
Outcome: a media plan and forecast
-
03 · 2–4 weeks
Launch
We set up analytics, launch channels and rebuild the funnel’s bottlenecks. First data in week one.
Outcome: a working funnel and report
-
04 · Monthly
Scale
Weekly tests, budget moved into profitable combinations, LTV growth through retention.
Outcome: revenue growth with CAC under control
06 — Formats
Three ways to work together.
-
01
Funnel audit
A one-off project. The right start if you want to know where money leaks before increasing the budget.
- Economics, channels, website, CRM and analytics
- A leak map priced in money
- A 90-day plan
PricingFixed fee -
02The whole SLCTR chain
Full cycle
We take on strategy, traffic, conversion and analytics and work as your marketing department.
- A dedicated team
- A weekly report in money
- A monthly strategy session
PricingMonthly retainer -
03
Partnership
A fixed part plus a share of incremental revenue measured in end-to-end analytics. For businesses with transparent economics.
- Shared revenue goals
- Transparent attribution
- Our fee grows with you
PricingFixed + % of growth
We quote after the brief: the price depends on channels, scope and goals.
07 — Questions
Frequently asked.
Didn’t find your answer? Write to us — we reply to the point. support@slctr.org
What budgets do you work with?
The benchmark is a budget at which tests reach significance within a month. We name the exact threshold after the audit: it depends on your niche, average order and sales cycle.
Do you guarantee results?
We don’t promise numbers before the audit — that would be dishonest. After the audit we fix KPIs in money, and in the partnership format part of our fee depends directly on revenue growth.
Who owns the ad accounts and data?
You do. Ad accounts, analytics, CRM and creatives are registered to your company; we work with the access you grant.
When will we see first results?
Cost-per-lead data arrives in the first week after launch. A stable revenue trend usually shows after 2–3 months, once there is enough data to optimise.
Can you work alongside our team?
Yes. We can cover individual SLCTR letters — say, analytics and conversion — while your team runs traffic.
How does reporting work?
A weekly report in money, a monthly strategy meeting and round-the-clock access to the dashboard.
Do you sign NDAs?
Yes, before the audit starts if you need one.
08 — Enquiry
Let’s start with numbers.
Leave a request — we’ll get in touch, ask a few questions about your economics and tell you whether an audit makes sense.
- Emailsupport@slctr.org
- ReplyWithin one business day
Request received.
Thank you! We’ll get in touch within one business day.